Conversational commerce
An AI sales assistant designed to understand product questions, buying intent and support needs inside social conversations.
Selected workFlashDM
AI commerce platform
Turning social conversations into a connected commerce experience.
FlashDM brings product discovery, customer conversations, knowledge and conversion automation into one AI operating layer for Shopify brands.
- Product
- AI agent for social commerce
- Audience
- Shopify and D2C teams
- Core channels
- Instagram, Facebook and Shopify
The opportunity
Make every buying signal easier to act on.
For social-first commerce teams, product interest often appears first as a comment, a question in direct messages or a response to an advertisement. Those signals are valuable, but they are spread across fast-moving conversations and can be difficult to answer consistently at scale.
The product challenge was broader than creating an auto-reply. FlashDM needed to connect customer intent with current store information, guide shoppers toward products and checkout, identify conversations requiring human judgment, and give operators a clear picture of the system’s performance.
Account safety and platform compliance also shaped the experience. FlashDM publicly positions its workflows around official Meta APIs, user-initiated conversations and approved messaging windows rather than browser automation or unsolicited outreach.
Product strategy
One system across discovery, conversation and conversion.
The experience is organized around four connected capabilities rather than a collection of disconnected automation tools.
Comment-to-DM automation
Engagement on Reels, posts and Meta ads can move into a private, contextual conversation without manual routing.
Shopify-connected intelligence
Product catalog data, variants, pricing and store knowledge give the assistant relevant context for discovery and checkout.
Conversion recovery
Configurable coupon rules create a measured path for re-engaging shoppers after product-link abandonment.
Experience architecture
A closed loop from intent to insight.
01
Capture intent
A shopper comments on social content, responds to an ad or starts a direct conversation.
02
Understand context
The system interprets the request against synced products, store content and approved knowledge.
03
Respond or escalate
FlashDM answers, recommends a product, shares a checkout path or surfaces the thread for human attention.
04
Learn and optimize
Conversation patterns, unresolved questions and conversion signals become visible to the operating team.
Inside the product
Designed for the people operating the AI.
The interface makes automation visible and controllable. Each screen translates a complex system behavior into a focused operational task.
One view from engagement to attributed commerce
The dashboard consolidates connected channels, revenue attributed to FlashDM workflows, DM and comment automation, coupon activity and conversation health. It gives operators a quick read on where the system is creating activity and where attention is needed.
A knowledge base that exposes what the AI does not know
Instead of treating knowledge as a static upload library, the interface surfaces recurring unanswered intents. Teams can add documents, URLs or approved responses while keeping Shopify catalog information synchronized.
Escalations remain clear, contextual and actionable
The shared inbox prioritizes unresolved or escalated conversations, preserves the full message history and gives a human operator a direct way to resolve sensitive service issues without losing context.
Coupon rules that stay understandable to operators
Smart Coupons translates a conversion workflow into simple controls: trigger, wait time, discount and status. The preview explains the customer experience before a rule is saved, while the surrounding analytics make activity visible.
The delivered experience
Automation with an operating model around it.
A unified view of social commerce activity
Grounded answers from store and brand knowledge
Visible gaps that guide knowledge improvement
Human escalation for sensitive conversations
Configurable recovery rules and clear previews
Direct connection between engagement and commerce workflows
Building an intelligent product of your own?
SliceVista brings product design, AI engineering and production deployment together to turn a focused opportunity into a complete working system.